Episode 20

When Hairspray Robs a Bank — Real Crimes Too Dumb to Fail

Most heist stories are about genius criminals outsmarting the system. This one is about idiots who broke it wide open. In this episode of Dumbify, David Carson takes you inside three real crimes so absurd they sound like rejected SNL sketches: a $100 million diamond heist pulled off with nothing but hairspray and Styrofoam takeout containers, a smuggler who disguised ostrich eggs as… avocados, and a con man who sold people an entire country that didn’t exist.

These schemes shouldn’t have worked. They should have collapsed under the sheer weight of their own stupidity. And yet, they didn’t. Along the way, David uncovers a strange truth: sometimes, the dumber the idea, the more invisible it becomes. If you’ve ever wondered how pure absurdity can defeat billion-dollar systems, this episode will have you laughing, cringing, and rethinking how you see the line between brilliance and idiocy.

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Dumbify celebrates ideas so weird, wrong, or wildly impractical… they just might be brilliant. Hosted by David Carson, a serial entrepreneur behind multiple hundred-million-dollar companies and the go-to secret weapon for companies looking to unlock new markets through unconventional thinking. Dumbify dives into the messy, counter-intuitive side of creativity — the “dumb” ideas that built empires, broke rules, and ended up changing everything.

Transcript
David Carson:

You're planning an elaborate robbery, one of the biggest, most audacious diamond heists in history, the kind that Hollywood would script and turn into a movie, with laser grids, impossible acrobatics, and quirky hackers in hoodies. Now imagine actually pulling it off. But not the Hollywood scripted version, mind you, with the lasers and the hackers, but rather, with Styrofoam takeout containers and hairspray. Not exactly Ocean's Eleven, more like Ocean's with an IQ of 11. But somehow, it worked. Welcome to Dumbify, your spirit guide through the underground sewer tunnels of stupid ideas that somehow led to genius. I'm your host, David Carson, and today we're asking the question, what if stupidity isn't a criminal flaw, but rather a loophole no-one thought to close? We're going to examine three crimes that should've collapsed under the weight of their own idiocy, but didn't. As it turns out, crime and stupidity have a playbook, and it's full of plot twists. So, let's do this. Let's get dumb.

THEME SONG:

Dumbify, let your neurons dance. Put your brain in backwards pants. Genus hides and daft disguise. Brilliance wears those googly eyes. So honk your nose and chase that spark. Dumb is just smart in the dark. Dumbify. Yelling like a goose. Just thinking wrong on purpose with juice.

David Carson:

2003, the Antwerp Diamond District. It's not just a neighborhood in Belgium, it's a fortress. Home to roughly 80% of the world's rough diamonds, it's a place where security isn't just tight, it's practically a living, breathing entity. Imagine $100 million in diamonds guarded by infrared sensors that detect body heat, magnetic locks strong enough to repel a tank, seismic detectors that register the slightest tremor, and layers of steel, concrete, and protocols that make Fort Knox look like a convenience store. Into this impenetrable stronghold steps Leonardo Notarbartolo and his crew of Italian thieves. If you're picturing George Clooney leading a team of suave, tech-savvy specialists, wipe that image from your mind. Notarbartolo's plan was so sophisticated, so cunning, it could only be described as deeply, spectacularly stupid. To understand the heist, we first have to understand Leonardo. Where does a man like this come from? Not from the shadowy ranks of international super villains, nor from some high-tech criminal finishing school. No, Leonardo Notarbartolo was a product of Palermo, Sicily, a place where the espresso is strong, the history runs deep, and sometimes the most profound life lessons come from the most unlikely teachers. Young Leonardo's first criminal education didn't come from a grizzled mob boss or a smooth international art thief. It came from his first mark, a sleeping milkman. At age six, an age when most children are learning to tie their shoes, Leonardo discovered something profound while walking past a milk delivery truck. The milkman had dozed off, leaving his truck unattended and full of bottles. Leonardo helped himself. It wasn't exactly Danny Ocean material, but it was formative. Because if there's one thing a six-year-old learns from successfully pilfering dairy products from an unconscious vendor, it's that the world's most sophisticated security systems often have the most embarrassingly simple points of failure. Human beings who fall asleep on the job.

As a teenager, he dabbled in minor break-ins and developed a talent for picking locks. But Leonardo wasn't content with amateur hour forever. By his 30s, he had evolved into something far more sophisticated, a jewelry salesman. Except he wasn't really selling jewelry, he was selling himself. He'd pose as a legitimate jeweler-

SFX:

Hello

David Carson:

... show up at workshops and vaults, buy a few small stones to establish credibility, and then return weeks later to empty their entire stock.

SFX:

No way.

David Carson:

This was Leonardo's superpower. He was skilled in social manipulation. He understood that the most expensive security system in the world is utterly useless against someone the guards like and trust, someone they've seen around, someone who brings coffee and asks about their weekend plans, someone so perfectly mundanely legitimate that suspecting him would feel rude. By the time he settled in Turin, Leonardo had assembled what can only be described as Italy's most specialized continuing education program. He called it The School of Turin. It wasn't a school in any traditional sense. There were no textbooks, no graduation ceremonies, no student loans. Instead, it was a tight-knit group of locksmiths and tunnel diggers, each dedicated to the ancient art of taking things that didn't belong to them. Leonardo became a regular commuter, traveling to Antwerp twice a month to fence stolen goods.Think of him as a traveling salesman, except instead of selling encyclopedias or vacuum cleaners, he was selling other people's diamonds. For two years before the heist, he established himself as a perfectly legitimate gem importer with an office in the Diamond Center itself. Leonardo's secret weapon was simple. Instead of trying to outsmart the system with high-tech wizardry, he infiltrated it with the devastating power of being remarkably, almost aggressively ordinary. The diamond world obsessed with satellite imagery and biometric scanners was scanning for Ocean's 11. Leonardo gave them Mr. Rogers, but with a very different and specific hobby. He was, to all appearances, a diamond merchant, but in reality, he was an anthropologist of absurdity. He wasn't just building trust, he was mapping human fallibility. He clocked the cleaning schedules, memorized the shift changes, observed the subtle human habits that underpin even the most high-tech security. He learned that security systems are built by smart people to catch smart criminals. So, all Leonardo needed to be was not smart.

The heist itself was a masterpiece of the utterly mundane. When the night finally arrived, there were no rappel lines or laser grid gymnastics, no advanced computer hacks. Instead, one thief simply sprayed a generous amount of hairspray onto the thermal sensors.

SFX:

Huh?

David Carson:

Yes, hairspray, the kind your Aunt Janet uses before a stimulating evening of $1 beers and bowling.

SFX:

Hey.

David Carson:

It blinded the sensors, creating a temporary opaque mist that dissipated by the next cleaning cycle, leaving no trace. To avoid the infrared sensors in the vault, they fashioned a polystyrene shield, essentially a piece of Styrofoam, to block their body heat. One of Europe's most secure vaults defeated by nothing more than takeout containers strung together as body armor. They covered security cameras with black plastic garbage bags, the same ones you probably have under your kitchen sink. Light sensors were neutralized with black electrical tape. Nothing remotely high-tech. Just regular stuff you'd find at your local grocery store. The vault's magnetic lock, the pièce de résistance of the security system, was bypassed using a custom aluminum plate held in place with heavy-duty double-sided adhesive tape. Yes, again, tape. They picked the locks with old-school analog tools, like a neighborhood locksmith making a house call. In the end, they strolled out with one of the largest diamond halls in history. Dumb? Absolutely. Low-tech? 100%.

These beautifully mundane tactics worked because security experts assumed no one would try them. In fact, I doubt they even considered them at all. If the system expects genius, then a perfectly timed dollop of hairspray and some takeout containers can sneak right past. Leonardo Notarbartolo is a criminal mastermind, but not in the Bond villain sense. He was a master of the blindingly obvious, the simple, the mundane.

Let's shift scenes a bit. From high-security Belgium to dusty rural Australia, where the stakes might seem much lower, but the absurdity dial is way overcranked to 11. I want you to imagine you're a smuggler with a highly illegal, highly valuable commodity. Large, exotic eggs. But these aren't your average chicken eggs. They're huge, like prehistoric bowling balls, and sometimes worth a fortune on the black market. The problem? How do you move something so distinctive across borders without attracting attention? One persistent tale, almost too ridiculous to be true, describes a smuggler who hatched a plan. He would disguise them not as rocks or coconuts, or even novelty paperweights. He painted them to look like avocados.

SFX:

Huh?

David Carson:

Let's pause here.

SFX:

Okay.

David Carson:

Think about this. A large emu or ostrich egg is easily six inches long with a rough, mottled shell. An avocado is typically half that size with a dimpled, leathery skin. Now imagine being a customs officer. You're scanning crates, looking for anything suspicious, drugs, weapons, rare animals. Then you see a box. Inside are these suspiciously large, oddly shiny uniform green ovals. They're too big, too smooth, too perfectly avocado-shaped in the most un-avocado way. They probably taste terrible on toast.

SFX:

Oh, yes.

David Carson:

But I think the best part in the telling of this particular legend is that because the disguise was so egregiously, hilariously dumb, it actually worked. Inspectors by all accounts of the story saw them and thought, "No one would be stupid enough to fake avocados this badly." Exactly. Absurdity became camouflage. This kind of dumbness exploits our brain's sophisticated filtering system, causing it to reject the obvious truth because it's too obvious to be true. Once again, this crime is not Ocean's 11.It was more like a middle school art project with very large eggs. And yet, like the diamonds, it was successful. But if you think painting eggs as avocados is bold, prepare yourself for the legendary con man, Gregor MacGregor. In the 1820s, this Scottish swindler pulled off one of the wildest, most brazenly idiotic, yet astonishingly successful scams in history. He didn't just steal diamonds or smuggle eggs. He invented an entire country. Gregor MacGregor wasn't born into con artistry. He was a product of his time, and a master of self-reinvention. He started as a military man, serving briefly in the British Army. Then as a mercenary, fighting in the Venezuelan War of Independence, where he even claimed the title General. He was a smooth talker, charismatic, and had a knack for making powerful friends. But his true genius, his deeply dumb insight wasn't military strategy. It was a profound understanding of human longing, and the intoxicating power of belief in a vacuum. MacGregor lived in an age of empire, exploration, and speculative bubbles. People were hungry for new lands, new riches, new beginnings. And he saw that this hunger, combined with a lack of reliable information about distant, exotic places, created the perfect psychological fertile ground for a truly audacious lie. He grasped that people don't just invest money, they invest hope, so he invented a country and he called it Poyai. He claimed it was a lush, fertile territory on the Mosquito Coast of Central America, a land of abundant resources, sparkling rivers, and a capital city just waiting for industrious British settlers. He didn't just tell a lie. He built a reality around it with an almost insane level of detail and confidence. He drew intricate maps, even if they were complete fiction, detailing rivers and mountains that simply didn't exist. He printed official-looking currency. He wrote a 350-page guidebook, filled with compelling descriptions of the climate, the natural wealth, and the welcoming native population, even though he'd only briefly visited a small, desolate part of the region years before. He had a national flag, a coat of arms, and even commissioned songs and an anthem. This wasn't a quick smash and grab. It was a performance art piece, an immersive theater of deception, and people bought it. Wealthy investors, desperate for new opportunities, bought Poyaisian government bonds. Hundreds of families packed up their lives, sold their possessions, and boarded ships, eager to claim their plots in this promised land. They sailed across the Atlantic, dreams of prosperity filling their heads, only to discover swampland, mosquitoes, disease, and death. No capital city, no thriving government, no country, just heartbreak and ruin. And yet, MacGregor had raised millions, equivalent to hundreds of millions today, from British and French investors. He sold a nation that simply didn't exist. On paper, the scam is laughable. Who, in their right mind, would fall for a fake country? But here's the paradox. The sheer dumbness of it made it seem impossible to be fake. This isn't about circumventing security or baffling perception. It's about overwhelming the critical faculties of an entire population through sheer audacious scale. The lie of Poyai was so stupendously grand, so elaborately fabricated, that it became unfalsifiable in the minds of the investors. The bigger the lie, the harder it is to doubt. So here's the thing about being outsmarted by brilliantly dumb solutions, and trust me, it happens more often than I'd care to admit. Last month, I spent 45 minutes trying to break into my own house because I'd locked myself out. I'm standing there with a credit card, trying to jimmy the lock like I'd seen in movies, when my neighbor's eight-year-old walks by and says, "Did you try the window?" The window, which was open, which any burglar with half a brain would have tried first.

That kid didn't outsmart me. She just completely ignored my overthinking, and that's exactly what these three stories are really about. We've gotten so good at being smart that we've forgotten how to spot the gloriously, catastrophically dumb. Leonardo Notarbartolo walks into one of the world's most secure diamond vaults and defeats it with hairspray. Not some military-grade aerosol compound, the same stuff my Aunt Debbie uses to shellac her bangs into a helmet that could deflect small projectiles. The egg smuggler didn't create masterful forgeries. He painted giant ostrich eggs green and hoped customs agents would think, "Ah, yes, the rare bowling ball-sized avocado." And somehow, it worked because the disguise was so spectacularly terrible that it created a kind of cognitive whiplash. The officers' brains just gave up. Like when you see someone wearing socks with sandals, it's so wrong, that you assume it must be intentional.Then there's Gregor MacGregor, who sold people an entire fake country. Not a timeshare, not a bridge in Brooklyn, a whole nation, complete with a flag, a currency, and what I can only imagine was a very catchy national anthem. The audacity is staggering. It's like convincing people that Nebraska is actually a government conspiracy, and then selling them plots of land in real Nebraska, now with 30% more corn. These stories stick with us because they reveal something uncomfortable about human nature. We've built these incredibly sophisticated systems to catch incredibly sophisticated criminals, but we're completely helpless against someone willing to show up to a knife fight with a pool noodle. Sometimes the smartest move is being dumb enough to try what nobody else would dare to attempt. Because when everyone's looking up for the high-tech heist, nobody notices the guy walking out the front door with a grocery bag full of diamonds.

UB WORD of THE DAY THEME SONG:

Dumb, dumb, dumb, dumb, dumb word of the day. Dumb word of the day. It's a word, it's dumb, used responsibly.

David Carson:

That's right, it's time for my favorite part of the show. It's time for Dumb Word of the Day. And today's dumb word is: maladroit. Spelled M-A-L-A-D-R-O-I-T. Maladroit.

It sounds like a fancy French restaurant where they accidentally serve you a napkin as an appetizer and charge you $40 for the privilege. But maladroit actually means clumsy or unskillful. In French, it translates as badly right-handed, proving that even centuries ago, the French were finding unnecessarily complicated ways to call people hopeless assholes. But here's a beautiful irony. Being maladroit might be the most adroit thing you can do. I have a friend who's so maladroit at parallel parking that she just doesn't. She parks three blocks away and walks. Turns out she's accidentally discovered the secret to never getting door dings, never blocking traffic, and getting in her daily steps. Her complete inability to park has made her the healthiest, least stressed driver I know. Meanwhile, I spent 20 minutes yesterday trying to be adroit at opening a bag of chips, carefully searching for the little tear notch, following the arrows, being all sophisticated about it. You know what happened? The bag exploded like a salty confetti bomb. Meanwhile, my wife just rips the thing open like a Viking and somehow gets a perfect opening every time. That was weird. Which leads me to your Dumbify challenge this week. I want you to find a problem in your life that everyone else is solving the smart way, and then solve it the dumbest way possible. Maybe your gym is always packed at peak hours and everyone's fighting over equipment or paying for premium memberships to skip the line. What's the hairspray and Styrofoam solution? Maybe try going at 6:00 AM when only the truly unhinged people are there. Boom, no lines, no waiting, and you accidentally become a morning person. Or maybe you're trying to get your kid to eat vegetables and you've tried all the sophisticated parenting techniques, hiding them in smoothies, making faces out of broccoli, reading developmental psychology books.

What's the fake avocado approach? How about just put ranch dressing on everything? Will nutritionists judge you? Absolutely. Will your kid eat carrots? Also absolutely. The point is this. Find a system that's expecting you to be clever, sophisticated, or technically proficient, and then completely ignore all those expectations. Don't try to beat the system at its own game. Just step around it entirely. Because sometimes the best way through a maze isn't to memorize the pattern. It's to bring a ladder and just climb over the walls.

David Carson:

And that's our show. Thank you for getting dumb with me today. I'm your host, David Carson, and if you'd like even more dumb thinking stories from the Dumbify universe, get the Dumbify newsletter at my website, david-carson.com. And remember, the newsletter is free, which is probably the dumbest business model in history. But hey, sometimes the best things in life come from people who clearly didn't think it through. Don't forget to email me about your gloriously dumb solution to the challenge this week. Or if you want to tell me about a time you successfully committed a crime using ridiculousness and stupidity, actually don't. Don't make me an accessory to your dumb crime spree. I'm trying to run a wholesome podcast about being an idiot, not become the criminal underworld's customer service department. Until next time, keep it dumb, keep it simple, and remember, if everyone thinks you're crazy, you might just be onto something.

About the Podcast

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Dumbify — Get Smarter by Thinking Dumber
Get Smarter by Thinking Dumber